Miracle Saltworks Collective Inc. (MSCI), a prominent American company specializing in sea salt import, manufacture, and supply, is planning to invest approximately $200 million in the curation, processing, distribution, and import of Pink Himalayan Salt. This salt is extracted from the Khewra Salt Mine in Pakistan’s Jhelum district, Punjab, according to a statement from the Pakistani embassy.

The investment is set to cover the preparation of feasibility studies, reserve reports, the improvement of mining procedures and processes, the construction of a state-of-the-art processing and packaging facility, and community development programs.

Pink salt is known for its health benefits and is used by many health professionals. In a briefing to Pakistan’s Ambassador to the United States, Masood Khan, MSCI’s leadership stated that Pakistan, due to its geographical monopoly, has substantial reserves of Pink Salt with a potential annual revenue of $12 billion.

Estimations suggest that Pakistan holds around 22.22 billion tons of natural resources, mostly found in the Salt Range areas of Kala Bagh, Warcha, Khewra, and Bahadur Khel, capable of sparking significant economic activity.

Currently, Pakistan retains only $70 million from the export of this unique natural resource due to insufficient policy framework and adequate facilities for processing, packaging, and worldwide distribution, as per the press release.

MSCI President Ahmed N. Khan indicated that a solution featuring a public-private partnership under a well-defined policy was being developed to aid the government in regulating and promoting the private sector’s lead role in exploiting the existing potential.

The company is initiating a joint venture with the Pakistan Mineral Development Corporation, intending to increase global market awareness and achieve 10 million tons of verified extraction by 2030. Two advanced processing and distribution facilities will be established in Doha and China to meet the international demand for Pakistani products.

Ambassador Masood Khan welcomed MSCI’s investment interest and promotion of the Pink Salt industry in Pakistan, highlighting the government’s commitment to facilitating international investors and businesses interested in both traditional and non-traditional economic sectors. He emphasized Pakistan’s strategic location, which positions it to serve vast markets in Central and West Asia, the Middle East, and North Africa.

The Ambassador assured MSCI of the embassy’s full support in expediting the finalization and implementation of their business plan in Pakistan.